Bissell Vacuum Commercial Editing Blog

 Bissell Vacuum Commercial Editing Blog

   I started editing my Commercial on November, which was the day after I fully finished filming. I decided to edit my commercial on the iMovie editing software. While I was editing, one of my worries was that I would not have enough footage to reach the 30 second duration threshold. However, once I started the editing process I realized that there was plenty of footage to use. 

    A good amount of footage was not used due to having to keep the commercial at a length of around 30 seconds. There were a lot of clips that I had to either cut down or just take out all together. For example, in the first scene I had footage of the cheerios falling in slow motion from another angle. However, I had to cut this shot out because it added 5 seconds to the commercial and did not really contribute much to the commercial. I also had to cut a shot towards the end of the video in which I displayed the car in which later on would be vacuumed. I decided that this footage of the car on display was not important enough to the commercial and did not really play that big of a role in the commercial. For both vacuuming scenes, I had two shots from different angles for each scene which I had originally incorporated into the video. However, since my video had gone way over 30 seconds I had to cut a shot out from each scene. After reviewing the commercial I realized the commercial flowed better without those two shots anyway, so it was good after all.

   For some of the scenes I had to add a color filter on the shot because there were evident color differences between shots due to different lighting. Without the color filters, the scenes looked weird but after adding them, the commercial seemed to visually look more pleasing and seemed to flow better. One of the shots I added a color filter to was the very first shot in which the cheerios are seen falling in slow motion. The lighting in this shot was much more cool compared to the warm toned shot that followed it. Once I added a color filter that made the shot much warmer, the shot seemed to transition and integrate better with the following shot.

    I added transitions between each shot so that the commercial would overall flow better and not seem choppy at any point. I went one by one and changed the duration of each transition so that it would specifically fit and flow better with the upcoming/previous shot.






Comments

Post a Comment

Popular posts from this blog

Final Task Production Blog: Rehearsing and Music Selection

Image
   This past weekend, on March 6, we go together, and as mentioned in the past blog filmed some of the scenes we needed for our final task. However, since we were limited on the scenes we could film due to the unavailability of some actors, we decided to use this time wisely and do other things as well, other then film. For one, we rehearsed future scenes that we knew would need a couple takes to get right. We felt that rehearsing these scenes would make the process run much smoother on the day we actually filmed the scene. One of the scenes we rehearsed was the scene in which the daughter has a conversation with her neighbor. We wanted to rehearse this scene in particular because this scene is the scene that contains the most dialogue out of the entire project, so we knew it would do us some good if we already started practicing and memorizing some of the lines. Not only this, but we also practiced the angles in which this particular scene would be filmed from. We had already...
Read more

Research Blog: Commercial Conventions

Image
Research Blog: Commercial Conventions       I decided to do a Bissell Vacuum commercial. These types of commercials usually take place within what would be considered a typical household and feature the vacuum while in action. These commercials usually include shots of the vacuum in use on different surfaces. These different surfaces  include  surfaces like tile, wood, and carpet. Props for these types of commercials often include spilled items such as a cereal, pet food, etc. These commercials also many times use samples of a certain type of flooring. For example, a sample piece of carpet that isn't necessarily installed. Many of these commercials also include a shot of someone trying to use other vacuum cleaners that are not their brand and struggling with it. This further emphasizes to the audience that their vacuum is better than the average vacuum from their competitors. Many commercials about vacuums include a scene in which someone makes a mess or spills ...
Read more

Editing Final Task: Adding sound

Image
   Throughout the first week and a half of April, we met up several times to discuss the sounds that we would like to input into our music. We thought this would be a simple process but it turned out to be rather difficult and lengthy. The reason it was so difficult was due to the fact that we could not find any songs that we deemed appropriate for the vision we had for our title sequence. The first two times we met up on google meets we spent the entire time researching songs that would both be copyright free and that we would not have to pay for. We then added these songs to a folder on Juanita's computer so that we could later try them out. Once we had a good collection of songs, we went into iMovie, which is our editing software we are using, and started inputting each song one by one and letting the video play to see if it matched or went along. After many trial and error we realized we didn't feel like any of the songs we had chosen fit into our title sequence, so we we...
Read more